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The importance of adopting your brand to suit the local culture

Starbucks and McDonald's successfully changed their style and taste in order to fit into Japan.

McDonald’s and Starbucks are two examples of global retailers that have successfully taken root in the Japanese market by adapting their services to the consumer mindset, said Michiaki Tanaka, specially appointed professor at Rikkyo University in Tokyo who teaches business administration.


 JAPAN AT A GLANCE

#1 

Population size of 126 million, of which 27.3% aged 65 and above

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#2

Oldest country in the world. More than 1 in 4 Japanese were aged 65 and above, and 1 in 8 aged 75 and above, as of 2016

 

#3

4 or 5 other residential care options for people who need social rather than medical care, such as assisted living facilities and smaller group homes for seniors and more...

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#4

Moving towards a community-based integrated care system, integrating various health-related resources within the community through cooperation with LTC facilities.

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#5

The Long Term Care Insurance (LTCI) scheme is named on of the most generous systems in the world, in terms of coverage and benefits. 

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